Hello! I'm a passionate developer and creative professional dedicated to building innovative digital experiences.
With expertise in modern web technologies, I create seamless, user-friendly applications that solve real-world problems.
I believe in continuous learning and pushing the boundaries of what's possible with code.
Eight projects across product, growth, engineering, operations, and creative delivery. Select a case study to open the full write-up in the browser.
Conversion-focused route selection and webinar funnels for an IT training provider.
Repeatable webinar campaigns with segmented email journeys and performance iteration.
Trade-first card platform with scalable backend and transparent trade lifecycle UX.
Bridging technical implementation with marketing, training, and support operations.
Modernised internal exam platform for usability, responsiveness, and content scalability.
Conversion-focused social and paid creative across cybersecurity, cloud, AI, and data campaigns.
Large-format and print collateral for exhibitions, open days, and recruitment events.
Full visual identity and social direction for a drum & bass podcast concept.
Jack CV.pdf
Hello! I'm Jack Heeney, a passionate developer and creative professional dedicated to building innovative digital experiences.
With expertise in modern web technologies, I create seamless, user-friendly applications that solve real-world problems.
I believe in continuous learning and pushing the boundaries of what's possible with code.
A focused collection of digital product, growth, and creative projects delivered across technical implementation, operational systems, and conversion-led marketing.
Restructured route-selection and webinar funnels to reduce friction, improve clarity, and strengthen lead intent.
Built a repeatable webinar and email system with segmentation and performance-led iteration.
Designed a trade-first card platform with robust lifecycle logic, scalable backend systems, and trust-first UX.
Improved organisational execution by bridging technical implementation with operational workflows.
Modernised an internal exam platform with cleaner UX, better structure, and stronger long-term scalability.
Produced conversion-focused social assets across webinar, paid, and organic campaign streams.
Delivered high-impact print assets built for visibility, speed of comprehension, and consistent brand delivery.
Created a complete visual identity system for a drum and bass podcast concept with scalable social applications.
Case Study 1
Designed and implemented a conversion-focused route decision journey for an IT training provider.
Users were struggling to choose the right training route, pages were dense, and webinar sign-up paths lacked strong intent structure, especially on mobile.
Reframed content around user intent with guided route selection, comparison modules, simplified calls to action, and above-the-fold webinar prompts.
GA4, GTM, MailerLite, Ahrefs, Hotjar, Microsoft Clarity, HTML, CSS, JavaScript, WordPress.
Case Study 2
Built a repeatable webinar campaign engine with segmented journeys and performance-led iteration.
Webinar performance was inconsistent with generic follow-up, weak segmentation, and limited visibility into user intent.
Introduced reusable registration-to-follow-up sequences with click and attendance-based branching, then iterated weekly on subject lines, timing, and CTA structure.
MailerLite, GA4, GTM, UTM tracking, HTML email development, CRM systems, Excel, Google Sheets.
Case Study 3
Designed and built a trade-first platform concept for transparent, community-driven card exchanges.
Most existing platforms prioritised sales over trading, while reliable inventory sync and transparent settlement states remained difficult to achieve.
Migrated from Supabase to a PostgreSQL and Prisma stack with Docker and Next.js, then implemented lifecycle, ownership, settlement, and notification systems with race-condition handling.
Next.js, React, TypeScript, PostgreSQL, Prisma ORM, Docker, Vercel, Auth.js, HTML, CSS, JavaScript.
Case Study 4
Led cross-functional digital and operational execution across marketing, systems, and training workflows.
Responsibilities were distributed across small teams, creating fragmented workflows, inconsistent systems, and high manual coordination overhead.
Created reusable campaign structures, improved reporting visibility, and introduced clearer handover workflows between technical and non-technical teams.
WordPress, CRM systems, MailerLite, GA4, HTML, CSS, Excel, Google Sheets, webinar platforms, Stripe, API integrations.
Case Study 5
Redesigned an internal exam platform to improve usability, consistency, and long-term maintainability.
The legacy system had fragmented interaction patterns, weak responsiveness, and structure that made content growth difficult to manage.
Introduced cleaner layout systems, stronger hierarchy, clearer progress visibility, and mobile-first question flow patterns to reduce revision friction.
HTML, CSS, JavaScript, responsive design methods, UX design workflows, CMS and content systems.
Select any screenshot to view it full size.
Case Study 6
Delivered high-performing digital creative for webinar, paid social, and promotional campaign outputs.
The team needed consistent creative output that balanced speed, visual quality, and conversion performance across different campaign channels.
Designed around attention hierarchy, CTA clarity, and message relevance, then iterated layout and headline structures to improve performance.
Adobe Creative Suite, Canva, Figma, Photoshop, Illustrator, Meta Ads, LinkedIn campaign tooling.
Case Study 7
Produced large-format and print collateral for exhibitions, open days, and training recruitment campaigns.
Event environments required instant clarity and strong visibility while maintaining brand consistency across multiple audiences and print formats.
Designed for distance readability with strict hierarchy, concise messaging, and repeatable visual structures suitable for fast-turnaround events.
Adobe Photoshop, Adobe Illustrator, Canva, print production workflows, typography and layout systems.
Case Study 8
Created a complete visual identity and social direction for a drum and bass podcast concept.
The brand needed to stand out in a saturated market while preserving adaptability across podcast artwork, social posts, and promotional formats.
Developed a dark, high-contrast visual system with recognisable type treatment and structured social templates for consistency and flexibility.
Adobe Illustrator, Adobe Photoshop, Figma, typography systems, layout design and social mock-up workflows.
Feel free to reach out if you'd like to work together or just say hello!
